Personalization:

Handwritten direct mail is the ultimate in personalization. It is a proven combination of truly handwritten notes inside of hand addressed envelopes. You have the opportunity to make each piece different. No two packages are exactly alike.

Perception:

On numerous occasions, handwritten campaigns have resulted in a recipient responding with a letter thanking the organization for such thoughtfulness, personalization, and warmth. This happens on a consistent basis with handwritten mail. The handwritten appeal enriches the all important relationship with your client while the standard pre-printed piece has the potential to be cold and offensive.

Packaging:

The handwritten address is 75% of the reason the recipient opens and reads the appeal. The packaging accounts for the other 25% of why the handwritten concept gets such dynamic results. This is where The Write Hand Group’s creative team proves its industry knowledge, mailing after mailing.

 

Your ultimate goal is to get your appeal heard by your target demographic.   It is simple. If you went to your mailbox and saw that you received two pieces of mail, one that is personally hand addressed to you and one with a pre-printed label, which one would you open first or even at all?  The Write Hand Group knows that this decision is simple. The handwritten piece creates curiosity, and shows thoughtfulness and personalization.  It will be opened.  Unfortunately, while the other piece is professionally packaged, expensive, four color and deserves some recognition; it will probably be placed in the trash.  You have probably thrown away several appeals yourself.